"Parents residing in North London seeks an exceptional and qualified instructor to support their smallest child on his early path to growing into an British gentleman."
When reading this advertisement, you might easily overlook the wording "beginning" as just a turn of phrase.
But, it could be the most significant part of this unusual position posting, as it aims to recruit a teacher for a one-year-old.
Hundreds of submissions have now been submitted since the anonymous family advertised their search for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the post has attracted notice across the media, with numerous wondering why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is assisting the family in their quest, said that despite first scepticism, he considered the idea "far sighted", and "progressive".
When he met the family, he noted they recognized the unusual nature of their demand, and how immature their son is.
However, they stated that they "preferred not to postpone any longer" to hire a tutor, as they had held off until their firstborn was five, and by that point "cultural influence had already set in".
But what did the family indicate by "cultural predisposition"?
It's "everything", he answered. "How you eat, the manner you speak".
He said the older sibling had adopted "extremely delicate, body language" from the family, and had adopted their cultural ways. The family told the consultant they hoped to prevent history to happen again with their younger child.
The intention: To engage a British tutor, who needs to speak with standard English accent, to shape the baby from day one.
Natural Absorption
"Much of the development at the start here is rather acquired indirectly," said Adam.
It's by means of this natural absorption that the family are expecting the child will adopt the UK customs they wish to impart.
Adam noted the tutor needed to be an individual who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The educator must be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he commented.
Money No Object
The family explained to Adam the selected educator should preferably also have familiarity of or interest in horse riding, skiing, creative fields and musical activities so as to shape the child in a broad spectrum of hobbies.
Additionally though, he explained the family hoped the tutor to sign up the child on a range of classes so the child would be "pony-riding and learning an tool by the time they are approximately three years old".
In the family's minds, assisting their son grow into a "English gentleman" will bring about achievement and provide access.
"For all the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
However, in spite of all this tutelage in "UK identity", would the child adopt so-called cultural leaning from the multicultural family he lives with anyway?
"Yes", said the CEO. "The family realize this could fail, but they've merely embraced the attitude of, 'we should try and we should start as quickly as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
There are some in the tutoring industry who express these reservations.
Another CEO, chief executive of a tutoring service, who also offer personal educators, stated that "the development of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not manufactured."
He noted that he had relocated from China to the Britain at the time of seven, and had been brought up understanding and living two backgrounds. He progressed to learn at a prestigious UK institution.
"The concept that one individual can serve as a living vessel of UK identity, someone who can in some way impart the attributes of a UK sophisticate to a 12-month-old child, seems to me idealistic and unfeasible," he wrote.
"Based on my background, engaging a typically English tutor from early childhood will not instantly create the goal they desire.
"I wasn't provided with such a tutor, and yet I have been fortunate enough to experience many of the situations they desire for their son."
He continued: "The truth is, self-identity cannot be forced from the outside; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, UK identity is something Adam thinks can be instructed – and marketed.
"I think the fact that the global community regards us in this regard is something that we should be cherishing|valuing|appreciating
